Digital Strategy

All articles in the category Digital Strategy.

All Artificial Intelligence Forensics Digital Strategy Society Media Essay

Strategy is Tension - Why Language Models Cannot Hold It

May 28, 2026

More and more companies are using language models for tasks that classical management consulting used to handle: strategy sketches, marketing concepts, positioning proposals. This kind of LLM use can make sense - but only if you understand what it can really do and what it cannot.

Preview

IT Re-Internalization

The Unexpected Consequence of Vibe Coding

June 1, 2026

The obvious consequence of AI-powered programming is a shift in value creation. The less obvious one—and probably more important for many mid-sized companies—is different: what was outsourced for years suddenly becomes internalizable again.

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In 4 steps

Where should AI start in your organization?

May 27, 2026

A systematic approach to identifying which tasks in your own organization are suitable for AI - and which ones are better left for now.

What Can't Run Can't Be Hacked

May 26, 2026

On the quiet return of static websites – and why the most important security decision for a company website isn't which plugin to choose, but which architecture.

AI Entrepreneur

The One-Man Unicorn – and its conceptual half-life

May 25, 2026

When a single person can act like a large company thanks to AI, what distinguishes a company anymore? And why does exactly what makes this new class of solo founders possible also make them so vulnerable?

AI in Companies

The Wrong Question: Which Tasks Are AI-Suitable?

May 24, 2026

Companies planning an AI project typically start by asking what can be automated. That is the wrong question. The right one is: What happens when the machine gets it wrong?

AI in the Enterprise

What Companies Actually Use AI For – Five Application Fields and Their Own Rules

May 23, 2026

The discussion about AI in enterprises usually revolves around automation. In fact, that's only part of what's possible – and not necessarily the most valuable part. An overview of five application fields that operate according to different logics and must be handled differently.

GEO & Content Strategy

Brands in the Age of AI

May 20, 2026

Why websites have a new task - and what matters for digital visibility now.

Fast, secury, robust

Halite - Static-HTML CMS

May 11, 2026

Many small and medium-sized businesses today use classic content management systems like WordPress, TYPO3, Drupal, or Joomla - often grown over years, with increasingly more plugins, extensions, and technical debt. What was originally meant to seem flexible often becomes unwieldy, maintenance-intensive, and unnecessarily complex in practice. Halite was born out of precisely this experience.