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Articles

Notes, analyses, and short essays from my work between AI, digital strategy, and behavior.

All Artificial Intelligence Forensics Digital Strategy Society Media Essay

Vibe-Coding makes the difference between people more visible

May 29, 2026

Language models can write software at an astonishing pace today. The real question is no longer whether it works. But rather: who ultimately achieves better results with it. And the answer to that is probably not 'anyone with an idea' ...

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IT Re-Internalization

The Unexpected Consequence of Vibe Coding

June 1, 2026

The obvious consequence of AI-powered programming is a shift in value creation. The less obvious one—and probably more important for many mid-sized companies—is different: what was outsourced for years suddenly becomes internalizable again.

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AI vs. Management Consulting

Strategy is Tension - Why Language Models Cannot Hold It

May 28, 2026

More and more companies are using language models for tasks that classical management consulting used to handle: strategy sketches, marketing concepts, positioning proposals. This kind of LLM use can make sense - but only if you understand what it can really do and what it cannot.

In 4 steps

Where should AI start in your organization?

May 27, 2026

A systematic approach to identifying which tasks in your own organization are suitable for AI - and which ones are better left for now.

What Can't Run Can't Be Hacked

May 26, 2026

On the quiet return of static websites – and why the most important security decision for a company website isn't which plugin to choose, but which architecture.

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AI Entrepreneur

The One-Man Unicorn – and its conceptual half-life

May 25, 2026

When a single person can act like a large company thanks to AI, what distinguishes a company anymore? And why does exactly what makes this new class of solo founders possible also make them so vulnerable?

AI in Companies

The Wrong Question: Which Tasks Are AI-Suitable?

May 24, 2026

Companies planning an AI project typically start by asking what can be automated. That is the wrong question. The right one is: What happens when the machine gets it wrong?

AI in the Enterprise

What Companies Actually Use AI For – Five Application Fields and Their Own Rules

May 23, 2026

The discussion about AI in enterprises usually revolves around automation. In fact, that's only part of what's possible – and not necessarily the most valuable part. An overview of five application fields that operate according to different logics and must be handled differently.

What else are we supposed to think?

The Silent Externalization of Thinking

May 22, 2026

With the invention of the printing press, people externalized knowledge. Nearly 600 years later, they are now also externalizing thinking itself. What does this mean for learning, understanding - and for us?

GEO & Content Strategy

Brands in the Age of AI

May 20, 2026

Why websites have a new task - and what matters for digital visibility now.

What am I?

What happens when you let LLMs play guessing games about professions?

May 19, 2026

Our multi-agent experiment shows how differently language models think as a team.

How dangerous is this?

When Children Are Alone with AI

May 14, 2026

More and more children are talking to AI systems. Not just for homework. But also at night, secretly, emotionally — often without parents knowing how intense these conversations have already become. At the same time, reports of problematic or highly emotional interactions between users and AI systems are increasing. In some internationally discussed cases, chatbots have even played a role in the context of psychological crises and suicides. But how safe are modern language models really when they believe they are talking to a child?