Steven Broschart
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Steven Broschart

Opening up digital behavioral spaces in the AI age.

Steven Broschart - AI Engineering & Digital Strategy. Research and practice at the intersection of data, behavior and technology.

Published & cited in
ZDF
BBC
FAZ
The Telegraph
Axel Springer
W&V
Rheinwerk
Wiley
t3n
c't
Golem
Franzis
Focus areas

Three perspectives on the
digital space

AI is changing how markets function, how content takes effect and how traces emerge. Three fields where this shift is concretely playing out right now – and where I have been working methodically for over twenty years.

Artificial Intelligence
Cognocratic systems

Artificial Intelligence

AI is changing how information emerges, is weighted and distributed. I do not just understand this mechanic – I build my own multi-agent systems and guide their strategic anchoring in organizations.

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Digital Strategy
Cognitive networks

Digital Strategy

Strategy is being redefined right now, because AI is shifting markets, brand perception and business models simultaneously. For twenty years I have been reading digital behavioral signals where they emerge – and translating them into decisions that account for these shifts.

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Forensic Analysis
Cognitive traces

Forensic Analysis

Digital behavioral traces often reveal more than the obvious data picture suggests. Twenty years of methodological practice – in cooperation with authorities and media – have produced a methodological approach that holds up not only in forensics, but also in strategy and engineering.

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Film & TV

Broadcasts & public
contributions

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Supplementary information on the ZDF feature from 6 April 2025
Open feature →
ZDF Heute Journal
ZDF · Heute Journal
Hybrid warfare
Digital behavioral analysis - commentary by Marietta Slomka
06.04.202521:45
ZDF Terra X History
ZDF · Terra X History
Espionage, sabotage, fake news - Putin's war against us
A film by Rainer Fromm, Nathalie Boegel, Alexander Berkel & Michael Renz
06.04.202523:45
ZDFzoom
ZDF · ZDFzoom
Russia's German propaganda warriors
Script: Rainer Fromm · Director: Saskia Weisheit · Narrator: Heiko Grauel
09.11.202222:45
Publications

Selected works

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Articles

Latest writing

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June 1, 2026

The Unexpected Consequence of Vibe Coding

The obvious consequence of AI-powered programming is a shift in value creation. The less obvious one—and probably more important for many mid-sized companies—is different: what was outsourced for years suddenly becomes internalizable again.

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May 29, 2026

Vibe-Coding makes the difference between people more visible

Language models can write software at an astonishing pace today. The real question is no longer whether it works. But rather: who ultimately achieves better results with it. And the answer to that is probably not 'anyone with an idea' ...

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May 28, 2026

Strategy is Tension - Why Language Models Cannot Hold It

More and more companies are using language models for tasks that classical management consulting used to handle: strategy sketches, marketing concepts, positioning proposals. This kind of LLM use can make sense - but only if you understand what it can really do and what it cannot.

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